Presentation is everything.
I viewed a house last night, and it was a lovely house that ticked all the boxes: it was huge and solid on great treed lot in a fantastic area of the Upper Beach. But it lacked presence inside. It was dark as all the lights were off. The sun room’s potential was detracted by the feeling of being on the sun…mixed with an earthy smell. Never good.
Now if I were the sellers, after 45 days on the market, I’d make sure the house was pristine. Get rid of musty smells, especially with the summer humidity. Open the blinds and turn on every single light, lamp and nightlight. And add some life and colour with flowers.
Most of all, position the house correctly. Now this is a big house in a family neighborhood with great schools. So stage things for your target market, creating purpose for each room. Stage the basement bedroom as a nanny room, not a workout room. There are 6 bedrooms, so make one a home office. And since this house was all about the backyard, make sure there is an easy and inviting connection to the outdoors. Know the advantages of your house and make sure they are accentuated. Unfortunately, these sellers didn’t and buyers have had a hard time seeing past this. First impressions and emotions are strong, despite what their heads (or agent) says to look past.
This will be my first of many posts, sharing my Selling 101 philosophy. I will talk about light, smells, furniture, and introducing non-personal personality to achieve that elusive feeling you get when you walk through some homes and not others. After renovating and selling many of my own homes, I’ve learned the points above are essential and not all that elusive. Stay tuned for more!